Mike Burch
Web Optimization Manager
- Role
- Web Optimization Manager at CARFAX
- Location
- Rockville, MD, US
- LinkedIn followers
- 500 followers
Experience
Web Optimization Manager
Sep 2021 — Present · Centreville, VA, US
Subject matter expert for A|B Testing across multiple products to own and manage A|B Testing Roadmap. Lead and collaborate with teams on ideation, creation, development, implementation, analysis, and recommendations for testing initiatives. Analyze and communicate new product launches, site changes, and initiatives to key stakeholders. Provide Quality Assurance (QA) checks before product releases, UX, and Analytics implementations. Develop tagging strategies for testing initiatives and product launches.
Skills
- Marketing Strategy
- Direct Sales
- Salesforce.com
- Account Management
- Analysis
- Online Marketing
- SEO
- Competitive Analysis
- Selling
- Business Development
- Analytics
- Ad Hoc Reporting
- Sales Process
- Lead Generation
- Sales Presentations
- Social Networking
- Social Media Marketing
- Web Analytics
- B2b
- Direct Marketing
- Marketing
- Crm
- Market Analysis
- Strategic Partnerships
- Email Marketing
- Data Analysis
- Sem
- Customer Satisfaction
- Gtm
- Sales Operations
- Customer Retention
- Microsoft Office
- Sales
- Online Advertising
- Pricing
- Forecasting
- Cold Calling
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