Mike Brock
Interactive Producer
- Role
- Digital Product Manager at Miles Partnership
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mike Brock
I work at the intersection of digital strategy, tourism, and destination marketing…
Experience
Digital Product Manager
Aug 2022 — Present · Sarasota, FL, US
Lead the strategy, planning, and delivery of complex digital platforms for destination marketing organizations and hospitality brands, managing a portfolio of 19 clients across tourism, hospitality, and higher education.• Lead website initiatives ranging from $20K optimization projects to $400K+ platform builds and migrations, coordinating multidisciplinary teams to deliver high-impact digital products.• Manage a portfolio of 19 client accounts, including destination marketing organizations, hotels, restaurants, casinos, and higher education institutions.• Coordinate cross-functional teams across software development, UX, content strategy, AI initiatives, privacy & security, and third-party vendors to deliver complex website and platform builds from discovery through launch.• Present digital strategy, roadmap updates, and performance insights to destination marketing executives and senior stakeholders.• Work across multiple CMS platforms including WordPress, Drupal, and Atlantis, collaborating with destination clients using Simpleview CRM to align website strategy with marketing initiatives.• Partner with analytics and SEO teams to review GA4 performance data and KPIs, translating insights into optimizations that improve engagement, user experience, and destination marketing outcomes.• Contribute to business development by scoping projects, writing Statements of Work (SOWs), and supporting pitch efforts for new client initiatives.
Education
Howell High School
Entertainment Technology
2007 — 2011
Brookdale Community College
Associates of Biology
2011 — 2014
Stockton University
Bachelor’s Degree
2015 — 2018
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