Mike Breed
Marketing & Communications at The Warren Group
- Role
- Senior Manager, Marketing & Communications at The Warren Group
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Mike Breed
Experienced Communications Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in Copywriting, Digital Marketing, Public Relations, Social Media, Branding, SEO, and HubSpot. Emmanuel College 2011.
Experience
Senior Manager, Marketing & Communications
May 2025 — Present
Architect data-driven demand generation programs leveraging Ideal Customer Profiles (ICPs) and segmentation to fuel account-based marketing, inbound growth, and partnership acquisition across PropTech, FinTech, InsurTech, Mortgage, and Telecom verticals.Direct multi-channel ABM campaigns integrating email, content marketing, paid search, and marketplace placements – driving consistent growth in qualified leads and expanding TWG’s national customer base.Own and optimize HubSpot CRM and marketing automation, redesigning pipelines, workflows, and lead scoring frameworks to align sales and marketing operations, improve visibility, and increase pipeline velocity.Develop narrative-driven content strategies – transforming complex data offerings into clear, customer-focused stories through white papers, case studies, video campaigns, and digital collateral that elevate engagement and conversion.Establish analytics and performance dashboards tracking campaign ROI, engagement, and funnel efficiency; use insights to refine ICP targeting, guide spend allocation, and demonstrate marketing’s direct impact on revenue growth.
Education
Emmanuel College (Boston)
Bachelor of Communication and Media Studies
2011
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