Mike Bohne

Director of Data Science, Measurement @InMarket

Manage team of reporting data scientists, and mentor co-workers interested in data science • Plan updates to existing measurement product and analyze updates to it • Lead refactoring of causal inference methodology in attribution platform for marketers and agencies • Develop and deploy scaling factors on samples of visitation data to provide accurate counts of national visitation from data of varying sample size and patterns of users and visits per user