Mike Birch

WORK HISTORY

EDUCATION

ABOUT MIKE BIRCH

I am a Managing Director and Global Commercial Leader with significant experience working with global corporations and the world’s largest privately owned spirit company in roles include Managing Director, Global Sales Director and Commercial Director.My expertise encompasses strategically leading and inspiring organisations with full P&L accountability of key business units, creating inclusive environments that support positive transformational change across multiple markets. I have a range of strengths including building and implementing strategic roadmaps that drive profitable growth, and effectively managing partners and stakeholder. I am also skilled at leading / matrix managing and developing diverse cross-functional teams (> c. 200) that add value and optimise returns.My successes encompass creating and delivering a disruptive global digital commerce strategy growing and growing the business by 400% in 4 years becoming the fastest growing sector in most markets. While MD Global Travel, I grew sales from $130M to >$200M NSV in 5 years and built the premium business from 12% to 32%. In the role as Commercial Director UK & Ireland, I won top image accounts such as SoHo House and The Savoy and evolved a mainstream organisation into the UK’s #2 premium spirits supplier.I am an experienced and inspirational strategic leader with a solid professional background and a dedication to success. I utilise these attributes to provide exceptional service to my employers and clients, and deliver success directly and through leading and developing teams that consistently achieve goals.Specialties: Strategic & Collaborative Leadership Budget Management & P&L Accountability Impactful & Influential Communicator Building High Performing Teams Stakeholder and Partner Management Business Change / Transformation Operational & Commercial Management Creating Annual & Long-term Strategic Plans Diversity & Inclusion (D&I) Creating an Inclusive Culture Sales & Business Development Leading Through Values & Empowerment Financial Oversight / Management Identifying / Implementing Digital Solutions FMCG / Image Goods / Digital Commerce Project Management