Mike Baldridge
National Account Manager @Pabst Brewing Company
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WORK HISTORY
National Account Manager @Pabst Brewing Company
Pabst National Team Lead for 8 chain headquarter call points (4,500 stores)• Chain HQ account responsibility includes: Delhaize Group, The Pantry, Navy (NEXCOM), Army (AAFES), Air Force (AAFES), Marines (MCX), Coast Guard (CGX), and DECA• Manage, create, implemented marketing programs, ad calendars, annual contracts, new product launch, and TPR\'s• Utilize syndicated service at both Nielsen and IRI to identify opportunities for category growth• Responsible for chain communications to streamline details on price, promotions, and authorizations targeted for internal sales team & external distributor network• Create and implement annual operating plan based on buyer, Pabst team, and distributor network feedback to drive case volume/market share success
EDUCATION
Bowling Green State University
BSBM, Marketing and Sales Management
SKILLS
ABOUT MIKE BALDRIDGE
NATIONAL ACCOUNT MANAGEMENT:Proven success and leadership with 20+ years of headquarter management including contract negotiations. Headquarter chain responsibility has included: Wal-Mart, Dollar General, Family Dollar, Pilot/Flying J Travel Centers, Food City, The Pantry, AMA, Sheetz, Bi-Lo, Winn Dixie, Delhaize Group, Circle K, Sam\'s Club, Costco, BJ\'s, Army, Air Force, Navy, Marines, Coast Guard, DECA Commissary, Sudden Service, Kerr Drug, Daily\'s, Mapco, Road Runner, Shore Stop, Go Mart, & 7-11. SALES TEAM MANAGEMENT:Accomplished in sales force management, development, and recruitment. Experience includes 10 years of directing/mentoring future leaders in both private and corporate business sector. College recruitment has included University of North Carolina and Duke University.DISTRIBUTOR & BROKER MANAGEMENT:Experienced in executing national distribution & promotions with soft drink, beer, and new age beverage via DSD networks: Coca-Cola, Pepsi, MillerCoors, Cheerwine, & Sun Drop. Wholesale and Broker responsibility has included Fleming, Nash Finch, White Dairy, & OSC-WEBCO networks. Strong track record in developing working relationships with owners, managers, & sales teams.MILITARY CHANNEL MANAGEMENT:Strength in worldwide distribution, development, and executing annual military HQ plans for all military c-store/grocery channels: AAFES, NEXCOM, MCX, CGX, and DECA. Buyer relationships & knowledge of key distributor and broker networks to help market products worldwide in both OCONUS and CONUS military markets.MARKETING:Ability to create WOW factor that allows measurable volume/share growth for both company & key accounts. Strong understanding/experience working music tours, T2W promotions, & mobile marketing campaigns. Team player that networks with marketing, R&D, and management to ensure finished product/concept/plan arrives to market on time.Contact information- phone:(70••••••64 / email: w•••••••@carolina.rr.com
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