Mike Bainbridge
EVP at Sterling Brands
- Role
- EVP Strategy at Sterling Brands
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mike Bainbridge
With over 30 years experience in brand and design consulting, I have had the privilege to work with many of the world\'s leading consumer brands from Nike to Tropicana, MTV to Campbell\'s, CVS to Colgate, Kleenex to Martell. I have touched positioning, communication strategy, digital advertising, research, and packaging design strategy and execution for global and regional brands both large and small. I am most proud of the work I have done in the field of Design Planning for consumer packaged goods and will always advocate for strategists, designers and clients working together vs in silos to make a brand everything it can be through the medium of design.
Experience
EVP Strategy
May 2014 — Present
Develop positioning, architecture and design strategy for global and domestic CPG brands across multiple industries including Food and Beverage, Personal Care, Leisure and Pharmaceuticals. Manage and moderate primary research in design equity and positioning for key clients.
Education
Durham University
B.A., English Literature and Language
1984 — 1987
Skills
- Customer Insight
- Graphic Design
- Branding & Identity
- Online Advertising
- Strategy
- Concept Development
- Corporate Identity
- Integrated Marketing
- Consumer Insights
- Creative Strategy
- Creative Direction
- Corporate Branding
- Art Direction
- Design Strategy
- Brand Development
- Brand Architecture
- Advertising
- Brand Management
- Packaging
- Qualitative Research
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.