Mike B.
Junior Manager Performance Advertising @Peak Ace AG
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WORK HISTORY
Junior Manager Performance Advertising @Peak Ace AG
Berlin, DE
Driving client success and campaign performance by optimizing Search, Shopping, and Display advertising strategies to consistently achieve targeted KPIs.Campaign Optimization: Optimized Search, Shopping, and Display campaigns to maximize ROI and ensure the consistent achievement of client performance goals.Client Management: Collaborated closely with SEA Team Leads and Managers to advise clients and develop operational solutions for complex advertising challenges.Data Analysis & Reporting: Created comprehensive presentations, performance reports, and data-driven analyses to transparently communicate campaign results and strategy.Continuous Improvement: Actively engaged in ongoing training with the latest tools to refine optimization strategies and maintain deep platform knowledge.
EDUCATION
IB Bildungszentrum Waiblingen
Associate's degree, Büromanagement und -verwaltung
ABOUT MIKE B.
As a Performance Marketing Manager, I operate at the intersection of data analytics, campaign strategy, and customer psychology. My primary objective is straightforward: optimize digital ad spend to maximize reach, scale efficient lead generation, and drive sustainable revenue growth.My approach to digital marketing is unique. Having built a strong foundation in B2B/B2C sales, technical troubleshooting, and team leadership, I look far beyond standard metrics like Cost-Per-Click. I understand the complete customer journey. This hands-on sales experience allows me to craft targeted, cross-channel campaigns that don\'t just generate traffic, but genuinely convert.Throughout my career, particularly while consulting and managing high-value SMB portfolios across the DACH region, I have developed deep expertise in the Google Ads ecosystem. Whether it involves restructuring complex accounts, conducting rigorous A/B testing, or consulting agencies on growth strategies, I thrive on turning raw data into clear, actionable business outcomes.Core Competencies:Performance & Growth Marketing: Developing full-funnel strategies across digital channels to sustainably scale customer acquisition.Google Ads Mastery: Advanced campaign structuring, bidding strategies, and optimization (Search, Display, Performance Max) tailored to strict ROI/ROAS targets.Data-Driven Optimization: Leveraging analytics, performance dashboards, and continuous testing to refine targeting and eliminate wasted ad spend.DACH Market Expertise: Extensive experience consulting advertisers and scaling campaigns specifically within the German-speaking market.Cross-Functional Leadership: Bridging the gap between marketing, sales, and external partners to ensure cohesive brand messaging and seamless customer experiences.Always open to discussing digital growth strategies, PPC trends, or new opportunities in the performance marketing space. Let\'s connect!
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