Mike Asche
Senior Vice President, BASES at NielsenIQ
- Role
- Senior Vice President, Data Evolution at NielsenIQ
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mike Asche
Consumer research executive with over 25 years of proven success in advising top manufacturers, leading and developing high performing analytical teams, orchestrating process improvements, and driving sales growth.
Experience
Senior Vice President, Data Evolution
Apr 2021 — Present · Cincinnati, OH, US
Developed and oversaw the strategy and management of data acquisition and data quality assurance by managing NielsenIQ’s internal survey panels, leading contract negotiations and relationships with external data providers, and overhauling data quality management procedures.
Skills
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Shopper Marketing
- Business Insights
- Nielsen
- Quantitative Research
- Marketing Research
- Market Research
- Advertising Research
- Market Analysis
- Competitive Analysis
- Analytics
- Management
- Consumer Behaviour
- Customer Insight
- Fmcg
- Data Analysis
- Segmentation
- Brand Equity
- Primary Research
- Consumer Insights
- Consumer Insight
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