Mikayla Martin
Influencer Marketing for Adobe
- Role
- Associate, Influencer at Golin
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Mikayla Martin
Hi! My name is Mikayla, and I’m an influencer marketing strategist passionate about…
Experience
Associate, Influencer
Dec 2024 — Present
All things influencer marketing for Adobe Firefly, Express and Creative CloudDaily tasks include-Identify, research, and write bios for potential influencers to align with client needs and campaign objectives-Leverage CreatorIQ to manage influencer data and analyze key metrics from past and upcoming campaigns-Assist teams with administrative and operational tasks, including securing creator insurance and POs, organizing AirTables, drafting email templates, updating trackers, and note-taking during client and influencer calls-Monitor live social media content, flagging any negative sentiment to safeguard client and influencer reputations-Review influencer concepts, social media copy, and post drafts using Frame.io-Support influencer communications by drafting agreements, briefs, housekeeping notes, and other key partnership documents-Stay up-to-date on industry trends and emerging social media movements, providing a fresh Gen Z perspective to enhance influencer campaigns.
Education
University of Oklahoma
Bachelor's degree, Public Relations/Image Management
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