Mikayla Leier

About Mikayla Leier

Strategic Design, Marketing & Empowerment for Female-Owned BusinessesMy journey to founding The Aesthetic Edit isn\'t linear; every pivot fueled my passion: empowering women to build brands they love.With eight years of immersive agency experience – navigating fast-paced event marketing, branding, and digital strategy – I gained a 360-degree understanding of the marketing ecosystem. I\'ve driven event attendance, built brands, and spearheaded new business. This diverse background equips me to anticipate challenges, optimize workflows, and execute with precision, ensuring projects align with objectives and drive measurable results.After unexpected agency shifts, I realized it was time to channel that extensive experience and entrepreneurial spirit into a company rooted in the values I champion. The Aesthetic Edit was born; it\'s a testament to resilience and a commitment to creating an environment where passion meets purpose for clients.My work is built on understanding human behavior, anticipating cultural shifts, and translating insights into compelling brand experiences. I thrive on marketing\'s fluidity, constantly learning and innovating to craft real-time strategies. I\'m passionate about decoding that \"I NEED this\" moment, crafting brand experiences that create genuine connections.At The Aesthetic Edit, I specialize in- Intuitive Website Design: Crafting beautiful, strategic online spaces that capture your brand\'s essence and convert visitors. My agency background ensures optimization for both aesthetics and conversion- Empowering Color Analysis: Helping you discover your unique palette to unlock confidence and authentic personal/brand style- Impactful Marketing Strategy: Developing tailored plans that drive growth, enhance visibility, and connect you with your ideal audience. My agency experience in driving new business and executing creative campaigns ensures innovative, effective strategies.My mission extends beyond pixels and campaigns. Inspired by my background in gymnastics, cheerleading, and my sorority, I\'m fiercely passionate about elevating women and being their biggest cheerleader. The Aesthetic Edit is my platform to support female-owned, service-based businesses, helping their visions flourish through thoughtful aesthetics and strategic marketing.I believe every brand has a unique story. I\'m here to help you tell yours with clarity, confidence, and undeniable style. Let\'s create something impactful together that truly reflects your brilliance.

Experience

1. Founder & Creative Director

   The Aesthetic Edit

   Apr 2025 — Present · San Diego, US

   The Aesthetic Edit is dedicated to empowering female-owned, service-based businesses by cultivating impactful visual identities.Our passion lies in transforming the ordinary into the extraordinary, helping brands resonate with their target audiences and achieve visual credibility. We offer a unique synergy of services designed to make your business truly shine- Website Design: Crafting compelling digital landscapes and visual identities that attract ideal clients and drive growth. This includes everything from foundational to bespoke packages, ensuring your online presence reflects your brand\'s essence- Color Analysis: Empowering individuals to discover their most flattering colors through personalized consultations, leading to confident personal style and a cohesive brand persona. This helps you project credibility and authenticity both online and off- Marketing Strategy: Developing tailored strategies across key channels like social media and email, providing clarity and driving measurable results for sustainable growth. We focus on fusing your identity, messaging, and dream-client journey into content that feels good and converts well.The Aesthetic Edit believes in intentional aesthetics as a crucial brand differentiator. Our mission is to empower female entrepreneurs with the tools to show up confidently in every aspect of their life and business.I\'m eager to connect with fellow entrepreneurs, creatives, and anyone who believes in the transformative power of aesthetics. Join our journey to build something amazing together!

Education

• San Diego State University

  Journalism Advertising and Business Marketing, Advertising

  2014 — 2018

• Xavier College Preparatory

  High School Diploma

  2009 — 2014

Skills

• Marketing
• Social Networking
• Social Media Marketing
• Advertising
• Customer Service
• Receptionist Duties
• Adobe Photoshop
• Adobe Indesign
• Project Management
• Website Design
• Digital Analytics
• Event Planning