Mikayla Anderson

Advisory Board Member @Fearless Records

Assisted with developing and executing digital marketing strategies including social media marketing, fan activations, community management, and street team management that increased social following, digital sales, and email sign-upsCollected insights and research for post-campaign reports to determine campaign success, track KPIs, and create ideas for future opportunitiesServed as the point of contact for merchandise and sponsorship activations at large-scale events like Vans Warped Tour, Carolina Rebellion, Epicenter Fest, and more, overseeing inventory, profits, fan engagement, and event operationsOversaw fan engagement, creating and executing contests, collaborations, prizes, and fan activations both digitally and on-site