Mikayla G.
Sr. Search Media Buyer at Basis Technologies | Project Manager | CAPM | CSM
- Role
- Sr Search Media Buyer at Basis
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mikayla G.
Hi, I\'m Mikayla! Great to meet you virtually. I\'m a project manager and digital marketing specialist. I pride myself on being an energetic and motivated individual with a proven track record of building relationships and generating success for clients.I\'m currently a sr. paid media buyer at Basis Technologies. Here I utilize my digital marketing skills and passion for project management to drive success for various international marketing campaigns that currently run in 20+ countries. My goal has always been to engage with individuals that help me grow both personally and professionally as I work on continuously improving. Please feel free to reach out and connect today!
Experience
Sr Search Media Buyer
Apr 2024 — Present
Manage an international book of business including 20+ countries, with multi-language ad copy, varying flights/budgets totaling up to $1M+ delivering in full, growing the accounts, and upselling by thousands to meet company revenue goals• Create media recommendations based on clients\' goals & pain points utilizing Google Ads, YouTube, Microsoft Advertising, Walmart Connect, and Instacart Ads to meet client objectives within the marketing funnel• Provide detailed reporting of campaign performance, analyze data insights for business recommendations, and fulfill ad hoc project requests
Education
Cypress College
Associate of Science - AS, Business Administration and Management, General
COOP Careers Fellowship
Digital Marketing
California State University, Fullerton
Bachelor of Business Administration - BBA, Marketing
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