Mikala Stubley
Product Marketing Manager @Assurant
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WORK HISTORY
Product Marketing Manager @Assurant
Chicago, IL, US
Leads go-to-market strategy, product messaging and positioning development for Assurant’s global protection business space (mobile, AI, SaaS solutions)-Conducts in-depth market research and packages competitive insights for product roadmap development, sales, and customer success-Creates digital content, including UI / UX copy for product buy flows, tone and voice guidelines, and scalable templates to simplify complex systems and optimize end-to-end user journeys-Develops compelling B2B sales content, including videos, pitch decks, thought leadership content, and sales enablement materials
EDUCATION
Syracuse University
Political Science
Northwestern University
English, Creative Writing
SKILLS
ABOUT MIKALA STUBLEY
Innovative growth marketer with experience in leveraging technology to create and distribute new products. Creative problem solver and digital strategist with a background in arts, nonprofit, consulting, and membership organizations. Areas of expertise include: digital transformation, marketing strategy, product positioning, demand generation, market research, cross-functional team leadership, marketing automation, paid advertising, media relations, analytics
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