Mikail S

About Mikail S

I am an eCommerce specialist with over 4 years of experience in managing the SEA and Indian marketplaces, having hands-on experience in Retail, Cataloging, PPC Marketing, Merchandising, Campaign Management, Inventory Management, Customer Service, Team Handling, and Report Creation.

Experience

1. Sr Ads Manager

   Tech Mahindra

   Apr 2023 — Present · Bengaluru, IN

   Responsible for the day-to-day management of Amazon advertising activities, including analysing revenue, campaign performance, ACoS optimization, and daily ad spend management.Planned, created, and managed Amazon sponsored ads campaigns on AMH, including Sponsored Products, Sponsored Brands, Sponsored Displays, SB Video ads, to drive targeted traffic and increase conversions.Analyse campaign performance against key metrics, identify optimization opportunities, and implement strategies to increase efficiency, drive high renewal rates, and meet advertisers\' KPIs.Monitor defect metrics, such as high ACoS, and proactively communicate with advertisers for course correction.Provide regular, in-depth activity reports and insights to advertisers, utilising campaign progress knowledge as a basis for future campaigns. Track and own the Ad Revenue goals for the assigned set of advertisers, deploying different ad-product strategies to exceed goals or cover any gaps. Serve as a source of market intelligence for the Advertising team, assisting in the development of best practices, and operational efficiencies, and participating in monthly and quarterly reviews with advertisers.

Education

• Bharathiar University

  Bachelor of Science - BSc

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA