Mikaella Reeves

About Mikaella Reeves

Fashion, beauty, and retail professional with a strong track record in driving sales, curating assortments, and leading high-performing teams. Experienced in digital and in-store merchandising, trend forecasting, luxury goods, and business analysis to optimize profitability. Skilled at building brands, elevating the customer experience, and translating trend insights into revenue growth. Holds a Bachelor of Fine Arts in Fashion and Retail Management from The Art Institute of Washington.

Experience

1. Associate Digital Site Merchandiser

   Rent The Runway

   Nov 2023 — Present

   Delivers best-in-class user experience by maintaining RTR storefront, with a keen focus on product merchandising- Ensures the execution of timely and accurate product launches, including product descriptions, fit/sizing guidance, pricing, imager, and product attributes- Maintains taxonomy databases of product attribute date required for site publishing with best-in-class merchandising - Collaborates with the buying team to onboard new designer assets needed to successfully launch on the RTR website- Update Pricing for all newly received styles and upload them into the system database - Partners with the Buying Team, Fashion Operations team and Warehouse to resolve open cases

Education

• QC Makeup Academy

  Makeup Artistry & Skincare Consultation

  2022

• The Art Institute of Washington

  Bachelor of Fine Arts (B.F.A.), Fashion and Retail Management

  2010 — 2012

Skills

• Luxury Goods
• Associate Development
• Merchandising
• Trend Analysis
• Apparel
• Store Management
• Microsoft Word
• Clienteling
• New Store Openings
• Trend Forecasting
• Powerpoint
• Microsoft Excel
• Time Management
• Store Operations
• Pos
• Driving Results
• Customer Service
• Product Knowledge
• Window Displays
• Visual Merchandising
• Loss Prevention
• Fashion
• Fashion Buying
• Customer Experience
• Hiring
• Inventory Management
• Inventory Control