Mikaela Musman

Experience

1. Senior Product Manager

   Bose Corporation

   Jun 2023 — Present

   Define and drive the enterprise app platform vision and strategy for Bose—the primary digital touchpoint for over 4M monthly active users—and a critical enabler of product launch success, customer retention, and lifetime value growth- Lead cross-functional teams through the end-to-end development, readiness, and launch of new features and app experiences that are critical to the successful introduction and adoption of Bose Wearable and Out-loud products- Establish and operationalize data-driven decision-making frameworks, leveraging advanced analytics and voice-of-customer insights to optimize software experiences that enhance launch performance and sustain post-launch engagement- Shape strategic product direction by aligning software roadmaps with business and launch objectives, ensuring measurable growth outcomes while maintaining an exceptional, customer-first experience.

Education

• The George Washington University

  B.A. Psychology

• The George Washington University Columbian College of Arts & Sciences

  Bachelor of Arts, Psychology

  2007 — 2011

Skills

• User Experience
• Marketing Strategy
• Social Media
• Outlook
• Social Networking
• Sql
• Social Media Marketing
• Zendesk
• Adobe Experience Manager
• Powerpoint
• Microsoft Excel
• Event Planning
• Jira
• Account Management
• Microsoft Office
• Sales
• Product Development
• Customer Service
• Adobe Analytics
• Digital Strategy
• User Experience Testing
• Salesforce.com
• Blogging
• Confluence
• Marketing Communications
• Facebook
• Adobe Marketing Cloud
• Agile Project Management
• Product Management
• Marketing
• Time Management