Mikaela Yeager
Here to harmonize, organize, prioritize, and revitalize.
- Role
- Product Manager, Web & Ecommerce at McGraw Hill
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Mikaela Yeager
Hi there, I\'m Mikaela—a dynamic go-getter who excels at cultivating meaningful connections and piecing together intricate details that lead to stellar results. With a robust background spanning 15 years, I\'ve honed the art and science of client management, customer experience, performance optimization, and growth marketing within the realms of SaaS, tech, digital advertising, and higher education. Career Highlights Developing an integrated marketing strategy comprised of digital, print, and outreach efforts. Client partnership rate increased by 33% and revenue by $1.8 million within one year of implementation. Rolling out a new web solution and enhancing an in-app solution that increased addressable revenue by 60%. Creating and implementing a college recruitment digital marketing strategy. Within one year, student inquiries rose by more than 20% and applicants by nearly 15%. Personal Value Proposition A proven track record overseeing a broad spectrum of strategic marketing initiatives to strengthen the customer experience, build brand awareness, expand market reach, drive revenue, enhance client relations, streamline workflows, and deliver on OKRs. Expertise in internal and external communications, strategic planning, product marketing, product management, client oversight, campaign management, data analytics, relationship-building, copywriting, and creating compelling presentations. Experience successfully onboarding, leading, and mentoring a team remotely or on-site. Strong attention to detail, excellent time management skills, and the ability to handle multiple projects simultaneously without compromising quality or expectations. Technologies Google Workspace Microsoft 365 Sharepoint Salesforce Salesforce Marketing Cloud Dubsado Asana JIRA Trello Miro Looker Tableau Mixpanel Adobe Creative Suite Google Adwords & Campaign Manager Meta Ads Manager Convertkit Mailchimp Campaign Monitor Slack Discord
Experience
Product Manager, Web & Ecommerce
Apr 2024 — Present
Education
Carolyn Costin Institute
Certification
2020 — 2022
University of Nebraska-Lincoln
Master's in Integrated Media Communications
2015 — 2016
University of Nebraska at Omaha
Bachelor's
2004 — 2009
Skills
- Spanish
- Writing
- Blogging
- Journalism
- Media Relations
- Proofreading
- Strategic Planning
- Photoshop
- Microsoft Office
- Ap Style
- Marketing
- Indesign
- Public Relations
- Promotions
- Event Planning
- Editing
- Press Releases
- Social Media
- Copywriting
- Newsletters
- Copy Editing
- Marketing Communications
- Adobe Creative Suite
- Email Marketing
- Graphic Design
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