Miinaz Vadaliwala

About Miinaz Vadaliwala

With 7+ years of experience in B2B, SaaS, and Fintech content, I specialize in UX writing and SaaS copywriting, with hands-on exposure to performance marketing and cross-functional project coordination.In content, I craft SEO-driven articles, guides, and email copy that align with high-ranking SERP strategies and funnel-based marketing workflows. Whether it’s top-of-funnel blog posts or conversion-focused UX copy, I create writing that’s emotional, structured, and results-oriented; often working closely with performance marketing goals such as lead generation, CTR optimization, and campaign effectiveness.My strength lies in planning, researching, writing, and editing across formats to drive awareness, engagement, and conversions. This positions content as a lead generation tool that informs, nurtures, and converts, while also supporting paid campaigns, growth initiatives, and broader marketing objectives.Alongside B2B and IT, I also write for- Sustainability & ESG: I cover carbon tech, ESG reporting, impact investing, and sustainability storytelling for purpose-led brands- Education & EdTech: I serve AI-driven learning tools, corporate training providers, higher ed, and leadership-focused upskilling platforms.Over the years, my role has naturally extended beyond writing into coordinating deliverables, aligning content with marketing timelines, and collaborating with designers, marketers, and stakeholders, sparking a strong interest in stepping into an entry-level or associate project management role where strategy, execution, and communication intersect.Content verticals I’m proficient in- Blog Posts & E-books- UX & Chatbot Copywriting- Product Descriptions & Landing Pages- Case Studies & Whitepapers- Email Newsletters & Social Ads- Press Releases & Video Scripts- Marketing Plans & Reame Pages and more.Ready to spread the WORD, or explore data-backed, performance-driven content solutions? Let’s connect.

Experience

1. Content Strategist

   Storeapps

   Aug 2023 — Present · Mumbai, IN

   Работа над SEO, AEO и GEO-оптимизированными блогами, целевыми страницами, текстами электронных писем, страницами README, кейсами и другими контентными направлениями.Проведение аудитов для анализа пробелов в контенте.Работа над контентом для кампаний BFCM в социальных сетях, электронных письмах и длинных текстах.Проведение A/B-тестов целевых страниц и блогов, а также отслеживание результатов.Публикация блогов и целевых страниц на WordPress.Добавление и обновление схем для блогов и целевых страниц.Отслеживание показателей целевых страниц и блогов с помощью Google Analytics.Работа с такими инструментами, как VWO, Google Analytics и WordPress.Внедрение стратегических воронок входящего маркетинга.Постоянное отслеживание последних маркетинговых стратегий и разработка контента для повышения влияния бренда.Помощь маркетинговой команде в разработке и внедрении стратегий в социальных сетях.

Education

• Wilson College Chowpatty Mumbai 400 007

  Bachelor's in Economics , Macro Economics

  2013 — 2014

• University of Mumbai

  bachelor's in arts (economics), Economics