Miia Martinson Ollesh
Research Director at WKMG-TV News 6 & ClickOrlando.com
- Role
- Research Director at News 6
- Location
- Winter Park, FL, US
- LinkedIn followers
- 500 followers
About Miia Martinson Ollesh
From research analytics to audience development and consumer marketing to media analysis, I aim to grow companies to not only reach their goals but exceed them. Specialties: B2B marketing, B2C marketing, research, strategic analysis, media planning, promotion, training, content marketing, product development and social media.
Experience
Research Director
May 2017 — Present · Orlando, FL, US
Manages data analytics and knowledge of the station’s audience footprint and behaviors. Report digital metrics and trends among various assets and media outlets. Oversee programming for Orlando’s CBS and Cozi TV stations. Evaluate research tools, while maintaining vendor relations. Provide Advertising information and materials supporting the sales process. Assist Promotions team in marketing strategies, as well as, the News team with content strategies.
Education
University of Central Florida
BA, Sociology
1999 — 2002
Purdue Global
Master of Business Administration - MBA, Business Administration and Management, General
University of Central Florida
Graduate studies, Business Administration
2003 — 2006
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