Yulia Mihlin

About Yulia Mihlin

I’m a with $500M+ in impact across high-growth startups and Fortune 500 companies.I’ve led end-to-end marketing organizations, owning strategy and execution across product marketing, demand generation, brand, lifecycle, ABM, and revenue operations. I’ve built and developed high-performing teams across marketing and sales development, and consistently aligned GTM functions to drive.I’ve architected digital programs that activated $11M+ in paid media across five channels—delivering 10–17x ROI not as isolated tactics, but as core components of modular, automated, and later AI-powered GTM systems. These growth engines consistently scaled pipeline, improved win rates, and unlocked expansion across PLG, SMB, mid-market, and enterprise.I’m known for by transforming underperforming GTM systems and building full-funnel strategies that fuel pipeline, improve conversion, and accelerate expansion across PLG, SMB, mid-market, and most significantly.Whether repositioning a product, launching a new vertical, or embedding into GTM workflows, I’m trusted by founders and senior executives to lead high-impact growth initiatives with speed, clarity, and results: Architected full-funnel revenue engines across outbound, inbound, ABM, digital, lifecycle, unlocking 4x pipeline and 50%+ win rate lift. Led digital programs activating $11M+ in paid media across five channels, delivering 10–17x ROI: Repositioned GTM strategy to reflect real buyer behavior; launched new categories, segments, and verticals that drive adoption and deal velocity: Forecasted pipeline impact, optimizing CAC/LTV, and building GTM investment models with C-suite precision: Led high-output teams and aligned product, sales, and customer success under one unified GTM model: Embedded AI into go-to-market workflows to accelerate pipeline velocity, improve targeting precision, scale personalized engagement, and reduce CAC across segments.

Experience

1. VP of Marketing

   Commercebrain Consulting

   Jan 2024 — Present

   Serve as a trusted GTM operator and growth advisor for PE-backed and venture-funded SaaS, partnering with CEOs, CMOs, CROs, and founders to rebuild underperforming revenue engines, align GTM functions, and embed AI for scalable, efficient growth. Delivered 3–4x revenue growth for clients, highlighted by an $86M revenue unlock for a $220M ARR SaaS company through GTM rebuild, sales/SDR/marketing alignment, and AI-driven campaign acceleration.

Education

• Portland State University - School of Business

  Bachelor of Arts, Marketing, Advertising Management

  2003 — 2005

• Loyola Law School, Los Angeles

  Executive Negotiations Courses

  2019 — 2020

• Portland State University - School of Business

  Master of Business Administration (MBA), Business Administration, Marketing, Innovation Management

  2005 — 2007

Skills

• Marketing
• Agile Project Management
• Product Management
• B2b Ecommerce
• Business Intelligence
• E-Commerce
• Strategic Planning
• Competitive Analysis
• Start-Ups
• Landing Page Optimization
• Marketing Management
• Market Analysis
• Advertising
• Analytics
• Business Strategy
• Strategic Thinking
• Product Launch
• Content Marketing
• Team Leadership
• Interviews
• Demand Generation
• B2c Site Optimization
• Conversion Optimization
• Online Advertising
• Market Research
• Situational Leadership
• Management Consulting
• Web Analytics
• Outsouced CMO
• Customer Experience Management
• Entrepreneurship
• Digital Marketing
• Blogging
• Ecommerce Marketing
• Sem
• Multi-Channel Marketing
• Online User Experience
• Cross-Functional Team Leadership
• Keynote Speaking
• User Experience