Mihir Thakkar
Senior Media Manager @Balmoral Multicultural Marketing
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WORK HISTORY
Senior Media Manager @Balmoral Multicultural Marketing
Toronto, ON, CA
Leading the full media function at Balmoral, setting strategic direction across paid, owned, and earned media for the agency\'s client portfolio across CPG, Retail, Banking, Insurance & Lottery. Responsible for team development, capability building, and elevating the agency\'s media offering.•Own end-to-end media strategy and investment decisions for the agency\'s largest client accounts, spanning annual planning through in-market execution and post-campaign analysis•Lead and mentor a cross-functional team of media managers and specialists, establishing performance standards, career development frameworks, and a culture of data-driven accountability•Drive agency thought leadership on emerging media channels, AI-powered media tools, and audience intelligence platforms — delivering internal training and client-facing innovation workshops•Serve as senior client relationship lead on media matters — presenting annual media plans, quarterly business reviews (QBRs), and strategic recommendations to C-suite stakeholders•Govern multi-million dollar media budgets across clients with full P&L visibility, ensuring investment efficiency through rigorous (Marketing Mix Modelling) application and scenario planning•Collaborate with agency leadership on new business pitches, contributing media strategy and capability narratives that support agency growth
EDUCATION
University of Mumbai
Master's degree, Commerce/Management
University of Mumbai
Bachelor Of Management Studies(B.M.S), Marketing
SKILLS
ABOUT MIHIR THAKKAR
With 12+ years of integrated media experience, I specialize in building full-funnel media strategies that connect brand objectives to measurable commercial outcomes — across retail, CPG, Finance, Lottery & Insurance. As Senior Media Manager at Balmoral Multicultural Marketing, I lead end-to-end media strategy across paid, owned, and earned channels — overseeing connections planning, budget allocation, agency management, and in-flight optimization. My work has consistently delivered 20%+ improvements in campaign ROI by pairing rigorous data analysis with an instinct for culturally resonant storytelling.I\'m equally comfortable in a boardroom presenting media investment strategy as I am in the weeds of DV360, Meta Ads Manager, or StackAdapt — translating platform performance into decisions that matter to the business. Core specialties: Connections Strategy · Media Planning & Buying · CPG & Retail Marketing · Programmatic (DV360, StackAdapt) · Paid Social (Meta) · SEM (Google) · Budget Governance · Agency & Vendor Management · Marketing Mix Modelling · Multicultural Marketing · In-Flight Optimization · Team Leadership
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