Mihirbala Lenka

Programmatic Partnerships & Publishers Account Manager @Vidcrunch

US

Web Partnerships | Publisher Monetization | Revenue GrowthPartnerships & Revenue GrowthIdentify, pitch, and close strategic partnerships with web publishers to drive sustainable ad revenue growth.Build long-term relationships with ecosystem partners, ensuring alignment with business objectives.Collaborate closely with internal teams across sales, product, tech, and leadership to deliver on revenue targets.Web Monetization & Account ManagementManage end-to-end partner lifecycle—from onboarding and setup to optimization, renewals, and upsells.Use performance data and insights to unlock growth opportunities, improve fill rates, and maximize RPMs.Proven success in helping publishers scale through video and display monetization strategies.Execution & Operational LeadershipLead new monetization initiatives across web environments, owning both strategy and execution.Streamline operations and cross-team coordination to deliver consistent, measurable results.Known for a hands-on approach, strong partner communication, and delivering real business impact.

Jawahar Navodaya Vidyalaya

Intermediate, science

Web Marketing Academy

Certified Digital Marketing course, Digital Marketing

Biju patnaik university of technology,Bhubaneswar,India

Bachelor's degree, Information Technology & Communication