Mihir Oza

Digital Marketing Manager @Ageas Federal Life Insurance

Mumbai, IN

Planning and monitoring the ongoing company presence on Digital platforms such as Website, App, social media etc. Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness Provide creative ideas for content marketing and update /create a well-designed website using best practices for website development, including mobile and responsive site design Understanding and management of websites and user interface, using standard HTML/CSS practices Working knowledge of HTML, CSS, and JavaScript development and constraints Manage our SEO/SEM efforts (keyword, image optimization etc.) along with metrics and target evaluation Knowledge of website and marketing analytics tools (e.g, Google Analytics etc.) Collaborate with developers and designers to improve user experience and with internal teams to create landing pages, microsite and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple digital assets, channels, and customer touch points. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Identify critical conversion points and drop off points and optimizes user funnels. Setting up and optimizing PPC campaigns on all major search engines and acquire insight in online marketing trends and keep strategies up-to-date Identify trends and insights and optimizes spends and performance based on the insights. updates to all stakeholders and ensuring timely performance reports are sent to the sales team

M.K.E.S School

SSC, Marketing

Symbiosis Institute of Management Studies

Master's degree, Marketing