Mihir Karanjikar
Senior Marketing Executive - Brand & Product Strategy | Building Hitchki | AI-Driven Marketing Projects | PGDM (WeSchool) | BBA Marketing (NMIMS) | Consumer Brands | Ex- Management Committee
- Role
- Senior Marketing Executive at Mirah Hospitality
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mihir Karanjikar
Where strategy meets creativity- that’s where I thrive. Currently working as a…
Experience
Senior Marketing Executive
Sep 2025 — Present · Mumbai, IN
Senior Marketing Executive- Brand Marketing | Mirah Hospitality (Hitchki)| 2025 (Present)• Ideated & developed limited-edition Diwali gift hamper → strengthen consumer recall & premium positioning.• Defined brand repositioning & targeting strategy for Hitchki → aligning campaigns with evolving consumer segments.• Oversaw creation of menu design, brochures and high-quality food & bar shoots → to strengthen digital andoffline brand presence.• Planned and executed digital promotions (WhatsApp ads, Zomato/Swiggy event listings) → to drive eventawareness & consumer engagement.• Prepared MIS & P&L reports → support data-driven marketing spend and vendor optimization.
Education
Anil Surendra Modi School Of Commerce (ASMSOC)
Bachelor of Business Administration - BBA, Business, Management, Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
2019 — 2022
Welingkar Institute of Management
Master of Business Administration - MBA, Health/Health Care Administration/Management
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