Mihir Karanjikar

Senior Marketing Executive - Brand & Product Strategy | Building Hitchki | AI-Driven Marketing Projects | PGDM (WeSchool) | BBA Marketing (NMIMS) | Consumer Brands | Ex- Management Committee

Role
Senior Marketing Executive at Mirah Hospitality
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mihir Karanjikar

Where strategy meets creativity- that’s where I thrive. Currently working as a…

Experience

  1. Senior Marketing Executive

    Mirah Hospitality

    Sep 2025 — Present · Mumbai, IN

    Senior Marketing Executive- Brand Marketing | Mirah Hospitality (Hitchki)| 2025 (Present)• Ideated & developed limited-edition Diwali gift hamper → strengthen consumer recall & premium positioning.• Defined brand repositioning & targeting strategy for Hitchki → aligning campaigns with evolving consumer segments.• Oversaw creation of menu design, brochures and high-quality food & bar shoots → to strengthen digital andoffline brand presence.• Planned and executed digital promotions (WhatsApp ads, Zomato/Swiggy event listings) → to drive eventawareness & consumer engagement.• Prepared MIS & P&L reports → support data-driven marketing spend and vendor optimization.

Education

  • Anil Surendra Modi School Of Commerce (ASMSOC)

    Bachelor of Business Administration - BBA, Business, Management, Marketing

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

    Bachelor of Business Administration - BBA, Marketing/Marketing Management, General

    2019 — 2022

  • Welingkar Institute of Management

    Master of Business Administration - MBA, Health/Health Care Administration/Management

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Mihir Karanjikar — Senior Marketing Executive at Mirah Hospitality in Mumbai, MH, IN | Unifers