Mihai Milea
Digital Strategy Manager - Tealium Sme @Indegene
Signup · Get unlimited contacts
WORK HISTORY
Digital Strategy Manager - Tealium Sme @Indegene
London, GB
Tealium SME for a leading global Pharmaceutical & Healthcare providerAct as the final technical escalation point for any tracking-related issues for 8 country-level marketsManage, and triage requirements from multiple stakeholders to set the right expectations in terms of costs & delivery timelineLed 8 teams, each of 3 to 5 developers & testers delivering Tealium CDP (AudienceStream) configurationsDelivered audits and measurement frameworks to ensure customer profiles are getting built as per expectationsSupported Data Privacy analytics implementation projects for multiple corporate & commercial websites to achieve and maintain GDPR complianceProvided multiple technical trainings to the wider team, as well as to client-side stakeholders, highlighting best practices that helped overcome high-impact issuesDelivered audits & measurement frameworks to ensure HCP profiles are enriched as expectedPlanned & executed Mulesoft API upgrades, introduced Tealium Trimou templates utilisationCreated multiple guides & best practices Confluence pages to achieve cross-market consistency for new solutions & improvementsIntroduced a new cross-market framework for validating that improvements & fixes were applied for each market (where applicable)Provided Tealium-related support to the Reporting team which manages the Post Go-Live validation dashboardSupported the onboarding & implementation of an automated data monitoring solution using ObservePoint’s Tagging & Data Privacy modules.
EDUCATION
University of Bucharest
Bachelor of Science (BSc), Tourism and Travel Services Management
University of Liverpool
Master of Science - MS, Cyber Security
SKILLS
ABOUT MIHAI MILEA
I am a senior digital marketer with a proven track record in e-commerce and financial services. Working both on a strategic and hands-on level, I specialise in digital analytics tracking/tagging implementation. My web development background and my experience in digital acquisition campaigns (SEO/PPC/CRO/Email) allow me to have a big picture approach for digital analytics projects.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.