Miguel Escamilla
Marketing Leader | Head of Marketing Strategy & Ops @ Anthropic | ex-Uber, DD, Amazon, Rappi
- Role
- Sr Director, Product Marketing at Rappi
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Miguel Escamilla
Seasoned B2B & B2C marketing leader with over a decade scaling disruptive technology products that impact millions and building high performing teams. Proud husband, global citizen, DEI advocate, and mission-driven marketing enthusiast.
Experience
Sr Director, Product Marketing
Sep 2023 — Present · San Francisco, CA, US
Built and scaled PMM from 0 → 12 across B2B & B2C, reporting to CMO & CEO. Company-wide leader for all things PMM, incl. all Product and Sales VPs- Led Rappi’s biggest commercial partnership with Amazon, hitting 100% of our 18-month signup targets in under 12 months- Revamped Rappi Ads globally, exceeding sales by 1.5x & ranking top 3 in CMO unaided awareness- Relaunched Rappi Pro, surpassing 1M+ subscribers & saving users $330M annually- Launched Rappi’s largest app redesign and repositioning, introducing 10+ features: influencer & friends recommendations, 10-min delivery, promos hub, and more- Customer insights lead, shaping product strategy via qual, quant, UXR & segmentation- Secured HRC certification for LGBTQ+ employees.
Education
Stanford University Graduate School of Business
LGBTQ Executive Leadership Program
Northeastern University
International Business Administration, Marketing
2012 — 2014
Universidad de las Américas Puebla
International Business Administration
2010 — 2014
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