Miguel Spencer
- Role
- 365 Member Marketing Director, Apla (Asia, Pacific and Latin America) at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Miguel Spencer
I am an accomplished marketing executive with a proven track record of crafting…
Experience
365 Member Marketing Director, Apla (Asia, Pacific and Latin America)
Nov 2021 — Present
Leading a team dedicated to building and scaling the Nike Membership loyalty program to both Nike-owned and marketplace partners worldwide through brand and lifecycle marketing, managing the full process from the creative concept until the execution across APLA countries. Overseeing the end-to-end marketing of the program and the benefit portfolio, focusing on both user acquisition and member retention. Team is responsible for defining the marketing strategy, value proposition, and benefit portfolio of the program.
Education
Universidade Potiguar
Bachelor of Arts - BA, Advertising
1998 — 2006
ESPM Escola Superior de Propaganda e Marketing
Master of Marketing, Marketing
2012 — 2014
Skills
- Young People
- Strategic Planning
- Social Entrepreneurship
- Market Planning
- People Oriented
- Marketing Strategy
- Advertising
- Digital Marketing
- Marketing Communications
- Marketing
- Social Media
- Market Analysis
- Sustainable Business
- Brand Management
- Consumer Behavior
- Marketing Management
- Product Marketing
- Market Research
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