Miguelito de Cruz
Head of Sales Diy International - Global Accounts @ABUS Security Tech Germany
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WORK HISTORY
Head of Sales Diy International - Global Accounts @ABUS Security Tech Germany
Directed international B2B sales strategy within the DIY sector, with a strong focus on managing and expanding key accounts across Europe- securing long-term partnerships with leading retail chains- Developed tailored solutions and go-to-market strategies for diverse DIY market segments, increasing client retention and revenue per account- Oversaw a multicultural sales team, promoting collaboration and alignment across regions and departments- Fostered a team culture of ownership, open communication, and mutual respect – leading to high retention rates and consistent team performance.
EDUCATION
Westfalen-Akademie Dortmund
Paramedic
EBS Universität für Wirtschaft und Recht
Brand Manager SALES
FOM University of Applied Sciences for Economics and Management
Economic and business sciences with a focus on Sales and Controlling , Wirtschaftswissenschaften
ABOUT MIGUELITO DE CRUZ
Head of Sales DIY International | Great business is built on trust and relationships — it\'s people who make the difference
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