Miguel Gonzalez
Content Marketing • Creative Development • AI Market Research • Performance Advertising • Intersectional Hybrid
- Role
- Brand Experience Advisor at Mhz Experience Strategy
- Location
- Oak Park, IL, US
- LinkedIn followers
- 500 followers
About Miguel Gonzalez
I apply design thinking to brand communications by understanding consumer intent and delivering creative excellence. My proven track record of launching and growing brands using consumer insights, data science, and integrated marketing communications includes naming and launching LendingTree.com, developing and launching the U.S. Army brand, building cultural relevance and share for DiGiorno pizza, and innovating eCRM for Philip Morris, RJ Reynolds, and Republic Brands. I have earned multiple awards and certifications for my work, and I am passionate about mentoring and inspiring others in the creative field.
Experience
Brand Experience Advisor
Apr 2025 — Present · Chicago, IL, US
Providing insights and research for CX/CRM, digital marketing and business development projects to brands and agencies. CURRENTWaterdog Music: Brand architecture and go-to-market strategy for professional recording studio. Friendly Music Community: Advisor to the founder of a multi-modal music, school, and hospitality business.Highlonesome Music Festival: Board member and marketing leader for a grassroots music festival in the Missouri Ozarks driving 48% YOY growth.St. Tim\'s Coffeehouse: Advisor to co-founders for brand evolution and communications strategy. PAST SUCCESSCaptura Group: Digital experience strategy for US Hispanic and general market projectsLeo Burnett: Digital strategy consulting, cross-functional team building, business development supportHavas: Business development, QBR development, brand messaging strategy, integrated campaign strategyDept-11: Business development and capabilities positioning and proposal writingNir Eyal: Guest editor for renowned behavioral marketing expert\'s bookTMSW: Coca-Cola, McDonald\'s, campaign and creative planning, primary research
Education
Temple University
Bachelor of Arts (BA), Communication, Journalism, Advertising
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