Miguel D.
Sport Director i Fitness Gears @Decathlon
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WORK HISTORY
Sport Director i Fitness Gears @Decathlon
Marcq-en-Barœul, FR
I drive the worldwide strategy, offer, design, and innovation for Decathlon\'s Fitness Equipment division, collaborating closely with my direct and functional teams. My role involves crafting a vision that transforms product dreams into reality, empowering individuals globally to build confidence through innovative fitness solutions. By leading supply strategies and fostering a culture of creativity, I ensure our offerings meet the diverse needs of our customers, making fitness accessible and inspiring for all.
ABOUT MIGUEL D.
I am a person of rich cultural heritage, born in France to immigrant parents from Portugal. Growing up, I had the unique opportunity to experience and embrace two distinct cultures, spending time in both Paris and Portugal. As a Portuguese citizen, I have a strong sense of pride in my roots and background. My upbringing instilled in me the values of respect, humility, commitment, responsibility, and hard work. These values have guided me throughout my life, and I have applied them to every aspect of my personal and professional endeavors.I studied business unit management, and I have since applied this knowledge in various roles in the retail industry. I\'ve spent 16 years at Decathlon, with ten of those years spent in Paris, honing my skills in management, business strategy and leadership. For the last seven years, I have been working on products and more specially on fitness equipment.My passion for sports is not just limited to my professional life; it\'s a part of who I am. I have practiced football for 12 years, fitness and running since I was 18, with the pride to have finished 2 Paris Marathon. I am dedicated to maintaining a healthy lifestyle. I am also committed to environmental issues and believe in promoting diversity and inclusivity in all areas of my life.Despite my busy schedule, I am a devoted dad to my 3yo lovely daughter, Alba. I prioritize spending quality time with her, and I cherish every moment I get to play, cook, or simply laugh together. My commitment to my family, values, and passions is a true testament to the kind of person I am.
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