Migdalia Sanchez
Ecommerce Product Marketing Manager @Cox Automotive Inc.
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WORK HISTORY
Ecommerce Product Marketing Manager @Cox Automotive Inc.
Naperville, IL, US
EDUCATION
Greenville University
Aerospace Engineering Pre-Course Work
University of Arizona Global Campus
Organizational Management
Northern Illinois University
Business Administration and Management, General
ABOUT MIGDALIA SANCHEZ
Marketing professional with 10+ years of experience across all stages of the marketing funnel. Skilled in consumer insights, strategy, sales enablement, and content creation. Proven track record with enterprise start-ups, excelling in B2B, SaaS, and automotive sectors. Led cross-functional teams to achieve an increase in lead generation through targeted marketing campaigns. Directed sales enablement strategies that boosted sales by leveraging data-driven consumer insights. Spearheaded the launch 10+ ecommerce marketing initiatives, driving significant revenue growth. Managed agile project teams, ensuring seamless execution and sustainable success in dynamic environments. Enhanced brand visibility and engagement through innovative storytelling and strategic brand management.My approach integrates consultative strategies with effective project leadership, steering ecommerce marketing initiatives from conception to successful launch. With a knack for coordinating cross-functional teams in agile environments, ensuring seamless execution and sustainable success for our clients in the dynamic automotive sector.
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