Mieke Craven
Insights Leader
- Role
- Director, Consumer Insights and Research at Johnson Outdoors
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Mieke Craven
Creative and intuitive strategic thinker with 20 years of experience across a broad range…
Experience
Director, Consumer Insights and Research
Sep 2025 — Present
Education
University of Wisconsin-Madison
BS
Skills
- Market Analysis
- Analytics
- Retail
- Data Analysis
- Segmentation
- Consumer Products
- Qualitative Research
- Consumer Behaviour
- Brand Equity
- Quantitative Research
- Marketing Research
- Competitive Intelligence
- Marketing Strategy
- Shopper Marketing
- Consumer Insight
- Market Research
- Customer Insight
- Marketing
- Competitive Analysis
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