Michelle Wong
Content Strategist @Planview, Inc.
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WORK HISTORY
Content Strategist @Planview, Inc.
Toronto, ON, CA
As a Content Strategist at Planview, I craft compelling content that positions both our executives and the Planview corporate brand as thought leaders and trusted experts in the fields of software delivery and digital transformation. Through strategic storytelling and innovative content development, I amplify the voices of our leaders and ensure Planview stands at the forefront of industry conversations.What I do:Thought Leadership Development: Collaborate closely with executives to create impactful content—including articles, whitepapers, ebooks, and social media content—that showcase their expertise and perspectives on software delivery and digital transformation.Brand Positioning: Elevate Planview’s corporate identity by designing content that highlights our leadership, innovative solutions, and industry expertise, aligning with our mission to empower organizations to deliver their best work.Strategic Content Planning: Develop and implement content strategies that enhance visibility, engagement, and credibility among C-suite leaders, decision-makers, and influencers in the software delivery space.Integrated Storytelling: Ensure consistency in messaging across all content formats and platforms, blending executive thought leadership with Planview’s overarching brand narrative.Market Insights & Analytics: Use data-driven insights to craft timely, relevant content that addresses emerging industry trends and challenges, positioning Planview’s role as a forward-thinking leader.Specialized Focus Areas- Software delivery transformation and best practices- Digital transformation strategies for modern enterprises- Value stream management and optimizing flow- Generative AI and its impact on software delivery and operations- Agile and SAFe implementation for scaling businesses- Overcoming demand-capacity imbalances in technology teams- Integration of software toolchains and digital ecosystems
EDUCATION
University of Guelph
Bachelor of Science (BSc)
Københavns Universitet / University of Copenhagen
B.Sc.
Massey University
B.Sc.
Ladies Learning Code
HTML & CSS for beginners
IACT International Academy of Computer Training
Adobe Creative Suite Certification
University of Toronto
Digital Marketing Management Certificate
Ryerson University
MBA
SKILLS
ABOUT MICHELLE WONG
Experienced Freelance Content Writer Driving Growth for Customer Experience-Focused…
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