Mickey Preisach

About Mickey Preisach

Accomplished Product, Program & Project Management Leader | Driven by Curiosity & Proven Success Navigating New Industries | AI Enthusiast | Passionate About Emerging Technologies, Productivity, and Accelerating Growth in Dynamic Environments

Experience

1. Head of Strategic Programs

   Uplandme, Inc

   Feb 2022 — Present · Las Vegas, NV, US

   Mapping & Analytics Program• Successfully built and led a newly formed team of 10 geospatial analysts and specialists, overseeing end-to-end processes, including hiring, mentoring, and professional development.• Directed the pioneering development of parcelization maps in geoJSON format, accurately mapping real-world city layouts, a first-of-its-kind initiative in the industry.• Established comprehensive workflows, and SOPs by integrating project management methodologies, GIS tools, scripting automation, and AI-driven tools.• Delivered substantial business value by turning geospatial outputs into a significant and sustainable revenue stream for the organization, reinforcing its market position as an industry innovator.User-Generated Content (UGC)• Revamped UGC Processes: Transformed both internal and external UGC workflows from manual methods to modern PM tools, integrating project management, AI and low-code tools. This overhaul resulted in a 300% increase in efficiency and a 300% improvement in user turnaround time. During my leadership, the program has experienced over 100% year-over-year growth in terms of UGC submissions.• Developed Upland\'s UGC Playground Tool: Led the project management of Upland\'s UGC Playground, an innovative environment enabling customers to test, inspect, and submit their UGC content.• Created and implemented a self-service UGC model status check tool, allowing users to instantly track the real-time approval status of their submissions. This initiative dramatically reduced support inquiries by 90%, significantly improving customer experience and operational efficiency.ClickUp Administrator• Centralized Project Support, Workflow & Automation Management: Managed and optimized company-wide project workflows, automations, forms, and task lists within ClickUp, streamlining processes and enhancing team productivity.• User & Billing Administration: Oversee user onboarding, permissions, account management, and billing processes.

Education

• Reichman University

  B.A. Business Administration, Major: MIS. Minor: Hotel Management

  1998 — 2001

• University of Nevada-Las Vegas

  B.S. Hotel Administration, Hotel Management

  2001 — 2002

• Arizona State University

  M.B.A., Business

  2005 — 2007

• University of California, Berkeley, Haas School of Business

  UC Berkeley Center for Executive Education, Product Management Program

  2014 — 2014

Skills

• Program Management
• Research
• Team Leadership
• Marketing
• Product Management
• Management
• Project Management
• Databases
• Customer Relations
• Direct Marketing
• Loyalty Programs
• Online Casino
• Business Analysis
• Casino Gaming
• Gaming
• Market Research
• Product Marketing
• Competitive Analysis
• Product Development
• Analysis
• Start-Ups
• Product Lifecycle Management
• Data Analysis
• Enterprise Software
• Gaming Industry
• Segmentation
• Gambling
• Analytics
• Business Strategy
• Business Development
• Management Consulting
• Business Intelligence
• Strategy
• E-Commerce
• Sharepoint
• Cross-Functional Team Leadership
• Marketing Strategy
• Market Analysis
• Email Marketing
• Software Project Management