Mickey Noworyta
Senior Product Manager - Growth Marketing at Expedia Group
- Role
- Senior Product Manager - Growth Marketing at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mickey Noworyta
Innovative technology product manager effectively leading development teams through successful design, launch and adaptation. Proven ability to deliver software solutions which impact the bottom line by solving complex data challenges, improving operational efficiencies, and adapting new technologies. Talent for building strong relationships with leadership, customers, and subject matter experts to find state-of-the-art yet practical solutions for end users.Areas of ExpertiseBUSINESS: Agile methodology, Spotfire, Power BI, Atlassian Jira and Azure DevOps backlog management, Microsoft SharePoint, Usage Driven Development Prioritization, STRATEGY: Cross-Functional Team Leadership, Product Road Mapping, Stakeholder Management, UI/UX Design, Wireframing, User Story creation, User Interviews, PROGRAMING: Python, SQL, Windows Batch, VBA, C#.NET FrameworkTECHNOLOGY: Databases: OSI PI, SQL, MongoDB, Hive, Hadoop; Experience distributing and maintaining software in windows and Linux environments; ETL, Docker, microservice architecture, OPC UAOutside of professional life, Mickey is a wanderlust and adventurer. He has motorcycle camped and road tripped nearly all 50 states, recently completed his advanced open water scuba certification, and is an avid car racer, mechanic, and enthusiast. He also takes great interest in trading, investing and financial markets.
Experience
Senior Product Manager - Growth Marketing
Mar 2022 — Present · Seattle, WA, US
Product lead for performance marketing incubator team focused on driving incremental app installs and purchases across all Expedia Group brands & geos through marketing tests with new partners, products, and innovative marketing concepts.Proven Success in Driving Incremental ROAS: Spearheading marketing initiatives resulting in measurable improvements in incremental Return on Advertising Spend (ROAS). Leveraging data-driven insights and innovative strategies to optimize performance marketing campaigns.Driving Technology Adoption: Pioneering the adoption of cutting-edge technologies, including data clean rooms, to unlock previously inaccessible measurement insights. Enabling data-driven decision-making and improved marketing effectiveness.Partner Onboarding and Solutioning: Continuously onboarding new partners navigating through complex internal processes, technical data sharing integrations, and resolving complex marketing measurement challenges. Collaborating closely with cross-functional teams to ensure seamless integration.Strategic Leadership and Roadmapping: Leading the development of our team’s strategy & prioritization ensuring efficient budget allocation to achieve business goals.
Education
Rose-Hulman Institute of Technology
Bachelor of Science (B.S.), Chemical Engineering
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