Mickey McDermott
SVP Data, Content & Education @Circa Healthcare
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WORK HISTORY
SVP Data, Content & Education @Circa Healthcare
Malvern, PA, US
Responsible for delivering differentiated value by complementing our marketing communications offerings with proprietary insight-driven Data, Content, and Educational strategic offerings that help ensure the right information is delivered to the right audiences via the right channels. Circa is a proudly independent strategic marketing and communications agency with offices in the US and UK to service our global network of clients. We have a strong focus on all things animal health as well as experience in pharma, diagnostics, biotech and medical devices. We offer a unique blend of award-winning creative, scientific understanding, strategic awareness, and industry specific expertise to craft marketing campaigns that drive measurable results for our clients. We’ve spent the past 15+ years inspiring and challenging brands to make the most of their best opportunities, maximize their potential and build a strategy that resonates and inspires their community.
EDUCATION
Texas A&M University
BS, Dairy Science
Cornell University
Master of Science (MS), Animal Sciences
University of Nottingham
PhD, Veterinary Medicine and Science
SKILLS
ABOUT MICKEY MCDERMOTT
My professional interests and skillset center around strategic innovation, marketing strategy and communcations. With the availability of rich, current customer data and the rise of new media channels, the potential for innovative marketing and communications is better than ever!Specialties: Marketing strategy, strategic innovation, product positioning, integrated marketing communications, corporate communications, social media, healthcare professional-patient (or veterinary professional-pet owner or producer) dialogue.
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