Mickelle Elizabeth

About Mickelle Elizabeth

I’m a brand and retention strategist working at the intersection of business growth, identity, and storytelling.I help founder-led lifestyle brands grow through stronger positioning, psychology-driven messaging, and more effective marketing.Currently, I’m the Senior Brand Lifestyle Marketing Manager at Blip Billboards, where I work across brand strategy, messaging, customer experience, and retention within an established enterprise business. Alongside that, I partner with brands on strategy that strengthens how they show up, how they convert, and how they build longer-term customer value.Core areas I can help with:• Brand identity strategy and positioning• Go-to-market & ongoing messaging• Customer journey, retention, and lifecycle strategy• Email marketing & strategy• Personal branding for founders and creativesMy experience spans lifestyle brands, digital communities, and founder-led creative brands; all spaces where identity, trust, and connection matter as much as growth.I also write and create around identity, reinvention, creativity, self-expression, and intuition. My Substack: The Art of Becoming, explores the deeper inner work behind building a life and body of work that feels true.I believe the strongest brands and the strongest lives are both built through clarity, courage, and alignment.If you’re a founder, operator, or brand looking for strategic support in brand, retention, or lifecycle growth, feel free to reach out. If you’re here for the writing and creative work, welcome 🦋

Experience

1. Senior Brand Lifecycle Marketing Manager

   Blip

   Feb 2026 — Present

   Lead brand and retention initiatives across messaging, customer experience, and lifecycle strategy within an established enterprise business.My work focuses on strengthening brand clarity, improving the customer journey, and supporting long-term growth through a more intentional retention strategy.This role sits at the intersection of brand, performance, and customer value: bringing together strategic thinking, cross-functional collaboration, and a deep focus on how the business shows up and retains trust over time.

Education

• University of Central Missouri

  Bachelor of Science - BS, Communication and Media Studies

  2014 — 2018

• The American College of Greece

  Communication and Media Studies

  2017 — 2017