Michiel Ouwerkerk

Fagleder B2b Strategi @Synlighet

Trondheim, NO

B2B marketing strategies • Goal setting - building brand, network & leads • Customer journey • Campaign strategy • Content Marketing • E-mail marketing & SEO • Advertising strategies • Analysis and reporting Skills and platforms • Hubspot certified - consultancy & implementation • Search Engine Optimization • Google Analytics Certified • Ads: Linkedin, Facebook, Google Ads • Guest lecturer at NTNU & trainer in Digital Marketing and SEO • Facilitating workshops Creating an adopting models and methods • Creating “a common language” between colleagues and clients • Focusing on the big picture, building brand & network, communicating a consistent message, not leaving money on the table • Examples: Se-Think-Do Customer journey (Avinash Kaushik), Jobs to be done (Clayton Christensen), Value Proposition Design (Alexander Osterwalder)