Michel Missouri

About Michel Missouri

Digital-first marketing leader with an almost 20-year record of achieving results in Fortune 500, start-up, and agency environments. Adept at creating, launching, and managing brands with multichannel user experiences. Led multi-million dollar campaigns in both traditional mass media and new media. Leverages talents as a Public Speaker and College Professor to motivate teams as well as persuade and educate clients, partners, and c-suite executives. Passionate about diversity within corporate leadership and business/marketing strategy.

Experience

1. SVP Head of Digital Marketing, Pcs

   U.S. Bank

   Aug 2024 — Present

   Drive awareness, acquisitions, and deepening across the credit card business (inclusive of consumer, small business, cobrand and white label products). Lead marketing strategy and execution across all digital channels: web, mobile app, email, SEO, digital paid media, social media, affiliate, and TV. Guide and develop a team of 30 marketers.

Education

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration - MBA, Marketing, Management Consulting

• University of Maryland Baltimore County

  Doctor of Philosophy - PhD, Language, Literacy, and Culture

• Temple University

  Bachelor of Arts (B.A.), Journalism, Public Relations, and Advertising

Skills

• Multicultural Marketing
• Analytics
• Marketing Communications
• Equality & Diversity
• Copywriting
• Brand Identity
• Brand Strategy
• Marketing
• Email Marketing
• Sem
• Loyalty Marketing
• Rewards Programs
• Social Media
• Payments
• Project Management
• Strategy
• E-Commerce
• Cultural Studies
• Digital Marketing
• Ppc
• Content Management
• Digital Strategy
• Social Media Marketing
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Personal Finance
• Consumer Credit Law
• Landing Page Optimization
• Leadership
• Management
• Online Advertising
• Google Analytics
• Market Research
• Cross-Cultural Communication Skills