Michelle Zupancic
Market Insights and Analytics Leader | Strategic Thought Partner | Marketing Strategy | Forecasting and Performance Metrics | Talent Developer
- Role
- Senior Director Market Analytics at EMD Serono, Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director Market Analytics
Jun 2014 — Present · Boston, MA, US
Strategic business partner and trusted advisor to cross-portfolio US commercial teams, driving customer-driven insights that shaped marketing strategy. Ensured insights were effectively leveraged to optimize performance • Led the short and long-term forecasting processes, by driving rigorous analyses and scenario modeling. Maintained transparency in assumptions and identified potential upside opportunities and downside risks to inform portfolio revenue targets.• Managed a primary market research budget of over $10M across the portfolio, including pre-launch assets. • People leader with 9 direct reports accountable for generation of strategic market insights, competitive intelligence, forecasting, performance metrics and analytics.• Member of therapeutic area Leadership teams and core launch teams.• President Award Winner, numerous Spot Awards, high potential talent.
Education
The University of Toledo
Bachelor of Business Adminsitration, Marketing and International Business
The University of Toledo
MBA, Finance
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