Michelle Zhang
Insights & Analytics at Kimberly-Clark
- Role
- Consumer Insights and Analytics Manager at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Michelle Zhang
A highly-motivated brand strategist passionate about connecting insights to tangible…
Experience
Consumer Insights and Analytics Manager
Apr 2024 — Present · Chicago, IL, US
Developed and launched a generative AI tool for global I&A teams, collaborating with KC North America leadership and technical teams to assess vendor solutions, enabling efficient search across 20+ years of research and delivering ~$150K in annual cost savings• Owned all purchase orders and invoicing for a 50-person team, overseeing $32M in annual research spend and 450+ POs while serving as the primary liaison between Consumer Insights leadership, Procurement, and external vendors• Moderated in-depth interviews with period and incontinence product users, connecting internal teams directly to consumers and enabling VP-level brand leaders to gather real-time insights to inform innovation decisions and foster the “consumer-first” mindset
Education
Universitat de Vic – Universitat Central de Catalunya
Bachelor's degree
2019 — 2020
Indiana University - Kelley School of Business
Bachelor's Degree
2017 — 2021
Dublin Jerome High School
Academic Honors Diploma
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.