Michelle Zanelotti

Optimist | Connector | Channel Enthusiast | Storyteller | Mentor

Role
Director Noam Field & Partner Marketing at SonicWall
Location
Buffalo, NY, US
LinkedIn followers
500 followers

About Michelle Zanelotti

Dynamic technology sales and marketing executive with 26 years of experience leading…

Experience

  1. Director Noam Field & Partner Marketing

    SonicWall

    Dec 2023 — Present · Buffalo, NY, US

    Develop and execute marketing strategies in North America to drive awareness and demand for SonicWall’s cybersecurity solutions across targeted markets.Partner closely with regional sales leaders to identify key accounts, verticals, and geographies, designing customized marketing plans to support pipeline growth and revenue targets.Plan, manage, and execute integrated field campaigns—including live and virtual events and webinars.Analyze performance metrics to optimize campaign effectiveness and ensure alignment with SonicWall’s global go-to-market strategy.Build and maintain relationships with key stakeholders, including channel partners, resellers, MSSPs, and local industry influencers.Ensure consistent messaging across all regional efforts, reinforcing SonicWall’s position as a leader in cybersecurity and threat protection.Manage and optimize regional marketing budgets, ensuring high-impact program execution with measurable ROI.

Education

  • Houghton University

    Business Management

    2000 — 2001

  • Erie Community College

    AAS, Liberal Arts and Science

    1993 — 1997

Skills

  • Saas
  • Business Development
  • Channel Partners
  • Resellers
  • Salesforce.com
  • Crm
  • Cross-Functional Team Leadership
  • Channel
  • Marketing
  • Solution Selling
  • Cloud Computing
  • Go-to-Market Strategy
  • Sales Process
  • Sales Operations
  • Sales Management
  • Lead Generation
  • Vendor Management
  • Managed Services
  • Partner Management
  • Negotiation
  • Demand Generation
  • Account Management
  • Direct Sales

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Michelle Zanelotti — Director Noam Field & Partner Marketing at SonicWall in Buffalo, NY, US | Unifers