Michelle Zanelotti
Optimist | Connector | Channel Enthusiast | Storyteller | Mentor
- Role
- Director Noam Field & Partner Marketing at SonicWall
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Michelle Zanelotti
Dynamic technology sales and marketing executive with 26 years of experience leading…
Experience
Director Noam Field & Partner Marketing
Dec 2023 — Present · Buffalo, NY, US
Develop and execute marketing strategies in North America to drive awareness and demand for SonicWall’s cybersecurity solutions across targeted markets.Partner closely with regional sales leaders to identify key accounts, verticals, and geographies, designing customized marketing plans to support pipeline growth and revenue targets.Plan, manage, and execute integrated field campaigns—including live and virtual events and webinars.Analyze performance metrics to optimize campaign effectiveness and ensure alignment with SonicWall’s global go-to-market strategy.Build and maintain relationships with key stakeholders, including channel partners, resellers, MSSPs, and local industry influencers.Ensure consistent messaging across all regional efforts, reinforcing SonicWall’s position as a leader in cybersecurity and threat protection.Manage and optimize regional marketing budgets, ensuring high-impact program execution with measurable ROI.
Education
Houghton University
Business Management
2000 — 2001
Erie Community College
AAS, Liberal Arts and Science
1993 — 1997
Skills
- Saas
- Business Development
- Channel Partners
- Resellers
- Salesforce.com
- Crm
- Cross-Functional Team Leadership
- Channel
- Marketing
- Solution Selling
- Cloud Computing
- Go-to-Market Strategy
- Sales Process
- Sales Operations
- Sales Management
- Lead Generation
- Vendor Management
- Managed Services
- Partner Management
- Negotiation
- Demand Generation
- Account Management
- Direct Sales
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