Michelle W. Park

About Michelle W. Park

Michelle Park is an Emmy Award-winning broadcast journalist and correspondent currently with NBC New York and a recurring guest on the TODAY Show. She covers consumer trends, commerce, lifestyle, and emerging brands, translating complex ideas and market shifts into clear, credible stories for large and diverse audiences.Michelle has appeared across major national platforms including The Drew Barrymore Show, The Steve Harvey Show, The Harry Connick Show, the TODAY Show, Good Morning America, Access Hollywood, MSG Networks, FOX Business, and The Tamron Hall Show, and has served as a judge on Chopped Jr. on the Food Network. Throughout her television career, Michelle has worked closely with founders, executives, and leadership teams to shape public-facing narratives around products, brands, and market moments. She regularly operates in high-visibility environments, influencing executive and consumer audiences while distilling complex information into messaging that builds trust, understanding, and adoption.In parallel with her broadcast work, Michelle has spent the past 12 years as the founder of Brand New Animals Agency, a marketing consultancy that partners with companies to define positioning, messaging, and go-to-market strategy. Her work focuses on translating product capabilities into differentiated market narratives, developing launch and sales enablement frameworks, and building structured feedback loops from customer-facing teams and partners to inform business and product decisions.Michelle is also the author of Let’s Celebrate Korean Lunar New Year, published by Penguin Random House Children’s Books. The book reflects her long-standing focus on making complex cultural and educational topics accessible, engaging, and resonant for broad audiences.She is the co-creator of Her Big Idea, a show about women entrepreneurs, for which she has won an Emmy Award and received six additional Emmy nominations.Michelle graduated from Stanford University with a B.A. in Political Science and an M.A. in Media Studies.

Experience

1. Author

   Penguin Random House

   Jan 2023 — Present

   Author of “Let’s Celebrate Korean Lunar New Year!” Publication date December 2024, Penguin Random House Children’s Books, translating cultural and educational concepts into accessible narratives for a broad audience.

Education

• Stanford University

  MA, Media Studies

• Stanford University

  BA, Political Science