Michelle Woolfolk
Product Marketing Leader I B2B I SaaS
- Role
- Director of Product Marketing at Kyriba
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Michelle Woolfolk
Experienced B2B and SaaS technology product marketing professional with a strong track record in creating go-to-market strategies, managing product and marketing teams, and delivering successful product commercial revenue opportunities. Skilled in developing compelling product positioning, supporting technology solutions across various industries, and utilizing AI for marketing efficiencies. Expertise in leading cross-functional initiatives, conducting market research, and driving successful product launches. Strategic thinker focused on customer success and driving business growth through targeted marketing campaigns and product adoption. Additional experience includes industries such as HR and compliance, financial services, education technology, supply chain and manufacturing, retail, and distribution. I have experience with go-to-market channels that include targeting small and medium sized businesses as well as large enterprises.
Experience
Director of Product Marketing
Oct 2024 — Present · Portland, OR, US
For over twenty years, Kyriba has been a global leader in liquidity performance, empowering CFOs, Treasurers, and IT leaders to connect, protect, forecast, and optimize their liquidity. They empower over customers worldwide to quantify exposures, project cash and liquidity, and take action to protect balance sheets, income statements, and cash flows.
Education
University of Georgia - Terry College of Business
Bachelor of Business Administration (B.B.A.), Management
Skills
- Product Marketing
- Marketing Communications
- Strategy
- Analytics
- Lead Generation
- Business Intelligence
- Online Marketing
- Marketing
- Marketing Strategy
- Digital Marketing
- Business Development
- Product Management
- Social Media
- Leadership
- Brand Management
- Start-Ups
- Advertising
- Direct Marketing
- Data Warehousing
- Go-to-Market Strategy
- Retail
- Event Planning
- Marketing Management
- Saas
- B2b
- Online Advertising
- Content Development
- Consumer Goods
- Mobile Devices
- Enterprise Software
- Cloud Applications
- Partnership Marketing
- Vertical Marketing
- Erp Software
- Cross-Functional Team Leadership
- Competitive Analysis
- Strategic Partnerships
- Software as a Service (Saas)
- Thought Leadership
- Management
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