Michelle Wilkins
Additive Manufacturing Industry Development Professional | Advanced Manufacturing & Additive Tech Advocate | Project Manager | Event Strategist
- Role
- Project Manager of Industry Development at SME
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Michelle Wilkins
I build connections at the intersection of advanced manufacturing, event strategy, and…
Experience
Project Manager of Industry Development
Feb 2023 — Present · Southfield, MI, US
I lead initiatives that connect the additive manufacturing (AM) community and drive industry engagement. Key accomplishments:Spearheaded the Voices AMplified pilot, a community-driven mobile and web platform tailored to the AM community by the AM community.Sourced exhibitors and partners for RAPID + TCT, assisting sales teams in securing booth space and building strong relationships with sponsors, exhibitors, and clients.Conducted sales calls and follow-ups with exhibitors and speakers, ensuring a seamless onboarding and positive experience.Managed CRM systems and pipeline tracking to support B2B sales and outreach efforts.Executed multi-channel marketing campaigns for the SME+ Mobile App, increasing adoption and engagement 20–30% per event.Built partnerships with Women in 3D Printing, Canada Makes, and America Makes, driving co-branded campaigns and sponsorship activations.Conducted industry research and R&D to identify trends and potential collaborators, strengthening SME’s strategic development initiatives.
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