Michelle Ferrara

Senior Sales Operations Analyst @Apartment List

Built, automated and managed commissions calculation, communication, and approvals process for 60+ account executives, sales leaders, and sales support teams across 6+ various commissions plans ensuring timely and accurate payments • Drove significant enhancements in prospecting efficiency by identifying and rectifying data cleanliness issues within contact storage resulting in time savings across teams and a 50% increase in marketing email reach • Designed quota structure for sales support teams which incentivized desirable behaviors and outcomes such as reducing client cancels and improving client inquiry response times • Analyzed multi-family housing industries total addressable market to identify best markets for marketing and sales focus considering a variety of factors