Michelle Vanstory
Transformational Communicator | Boardroom Strategist | Architect of Trust & Influence
- Role
- Associate Vice President Communications at Blue Cross NC
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Michelle Vanstory
A highly accomplished and innovative Senior Strategic Communications Executive with a proven track record in developing successful integrated communications strategies, executive thought leadership, stakeholder engagement, team leadership, issues management, and media relations. An expert in solving complex communications challenges, with a strong history of leveraging thought leadership, content marketing, traditional public relations, content marketing, and social strategy to drive meaningful business results. A visionary, forward-thinking strategist who builds high-performing teams, fosters strong relationships, and cultivates trust among colleagues, leaders and partners. Skills and Talents • Integrated campaign development and deployment • Message development and testing • Strategic communications planning • Executive Counsel • Crisis communications and scenario planning • Generative AI • Brand development • Digital communications strategy • Incisive analysis and writing • Management, coaching and team leadership • Media relations and social media strategy • Web site optimization and SEO
Experience
Associate Vice President Communications
Sep 2024 — Present · Durham, NC
Education
Pfeiffer University
Master of Health Administration
University of North Carolina at Chapel Hill
AB
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