Michelle Urban
National Account Director @SUN PHARMA
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WORK HISTORY
National Account Director @SUN PHARMA
Support market access strategy for the Sun family of branded businesses. Lead all managed markets activities within assigned national and other relevant accounts which could include regional payors (commercial and Medicare), specialty pharmacies, PBMs, State Medicaid, Medical groups and other healthcare intermediaries. Support, influence and manage healthcare accounts managing and growing Suns $1B portfolio of Dermatology, Oncology, Immunology and Ophthalmology branded products. Provide market insights to brand teams and actively work collaboratively to develop market access strategies and support patient access programs.
EDUCATION
Strayer University
Master of Business Administration - MBA, Business Administration and Management, General
Penn State University
Bachelors, Marketing
SKILLS
ABOUT MICHELLE URBAN
Self-motivated leader with over 20 years in the Pharmaceutical industry, focusing on Managed Care, Distribution & Patient Programs. Strong skills in contract strategy, data analysis, contract sales forecasting, and sales support. Extensive experience working with Primary and Specialty Care therapeutic areas with claims, as well as patient level data across all market segments. Experienced in: • Payer Contract Strategy• Distribution Strategy & Execution (Specialty Pharmacy, Wholesale)• Patient affordability program strategy• HUB & Reimbursement Program creation• Cross-functional Team Leadership• New product launchKnowledgeable with the following data: IMS Plan Trak, IMS FIA, IntegriChain, Symphony Health, Fingertip Formulary, McKesson Savings Cards, Relay Health programs, MMIT, Cover My Meds
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