Michelle Gullia
Senior B2B Marketing Leader | Demand Gen, Field Marketing & Events | Driving Pipeline for SaaS & Supply Chain Tech
- Role
- Field Marketing Manager at Syncron
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Michelle Gullia
I\'m a B2B marketer who thrives in the messy middle. I bring structure to chaos, align quickly with sales, and launch programs that generate high-quality pipeline.With 20 years of experience in B2B tech, I’ve built demand gen and event strategies that not only perform — they accelerate pipeline. I don’t wait for perfect processes. I dig into the customer journey, collaborate across teams, and execute campaigns that move the needle.I specialize in field marketing, demand generation, ABM, and digital campaign execution. At Tricentis, I helped drive $9M+ in pipeline through global event execution at SAP Sapphire. At Vehlo, I delivered 244% YoY bookings growth through targeted, metrics-driven programs.I’m a trusted partner to sales and product teams and skilled in Salesforce, HubSpot, Marketo, and high-growth SaaS environments.Let’s connect if you’re passionate about scaling marketing programs that deliver real business impact.
Experience
Field Marketing Manager
May 2025 — Present
Syncron empowers leading manufacturers and distributors to capitalize on the new service economy by optimizing aftermarket business performance. With a customer base that includes many of the world’s top brands, Syncron’s award-winning solutions deliver exceptional customer value and business growth.
Education
Eastern Michigan University
Bachelor of Arts - BA, Art Management with Minor Marketing
Skills
- Collateral Materials Development
- Product Positioning and Branding
- Email Marketing
- Media and Analyst Relations
- Strategic Partnerships
- Strategic Communications
- Management
- Program Management
- Technology Marketing
- Marketing Communications
- Social Media
- Strategy
- Content Development
- Marketing
- Product Launch
- Press Releases
- Strategic Planning
- Blogging
- Lead Generation
- Project Management
- Field Marketing
- Business-to-Business (B2b)
- Public Relations
- Internal Communications
- Media Relations
- Digital Marketing
- Thought Leadership
- Customer Marketing
- Event Planning
- Product Launches
- Direct Marketing
- Community Affairs
- Team Leadership
- Corporate Communications
- Telecommunications
- Marketing Program Development and Execution
- B2b Marketing
- Integrated Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
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